Google is still the #1 traffic source for the top websites on the Internet. That means, if your website is not listed on Google or not optimized to appear before your competitor’s websites on Google searches, then you are not only losing traffic, but you are losing potential customers! Besides Google, other major sources of traffic are other search engines and social media. For this single reason, SEO is very important for your website. Besides, your competitors are doing it, so you should too.
According to Google, only 37% of businesses have actually claimed their listing on search engines. Also, according to current data 4 out of 5 people are using search engines to find local businesses, and information related to the local businesses like hours, phone number and address. This number is about to increase with rapid increase in the use of smart phones with high speed data.